Teach For Canada

Brand Strategy, Visual Identity, Graphic Design, Website

How can a brand activate equal education in Northern Canada?

Teach For Canada is a groundbreaking non-profit organization that works with northern First Nations to recruit, prepare, and supports outstanding teachers. Since 2013, we’ve worked with Teach For Canada to build and evolve their brand and website, enabling them to help make education in more equal in remote and indigenous communities.

Rooted In The North

Inspired by the spirit of the North, the identity needed to encompass the Canadian spirit; compelling a new generation of teachers to embark on careers in the North and encouraging First nations communities to take pride and ownership in the brand.

Our Approach

The brand and all touchpoints were shaped with input from teachers, supporters and indigenous artists. The core logo is inspired by the forms in First Nations art, with two geese heading north, one leading the other as a mentor whos wing features the flame of knowledge. The bright red is distinctly Canadian.

The brand is brought to life on a new website and teacher application portal, in addition to print publications, apparel including the signature Teach For Canada scarf and digital advertising through various social channels.

“Loop has helped us develop a strong and compelling brand identity. Their work is vibrant, modern, and youthful. Loop has contributed considerably in helping Teach For Canada communicate clearly and effectively. Plus it is a delight to work with them!”

Kyle Hill, Executive Director, Teach For Canada

Let’s Collaborate

Drop us a line or visit us. We would love to meet you!

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Say Hello.

Give us a call or drop us a line: hello@weareloop.ca.

Call Josh: 416-559-6733
Call Ryan: 416-858-1598

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Loop: Design for Social Good logo

Our Studio.

192 Spadina Ave, Unit 210
Toronto, Canada

*The Loop Studio sits on the land of the Huron-Wendat and Petun First Nations, the Seneca, and the Mississaugas of the Credit River. Thank you.